Boobie Bar
Boobie Bar is a company started by a woman entrepreneur from Carlsbad, CA, that has created a nutrition bar to help new mothers lactate easier. The entrepreneur saw a gap in the market where there are currently no other lactation aide bars being sold. The entrepreneur claims that there are approximately 3,800,000 births in the United States each year and over 3,000,000 new mothers who are lactating and that this is the size of her potential market.
The product is specifically aimed at "Millennial moms."
While the entrepreneur admitted that there was no proof that the herbal ingredients the Boobie Bar is made with are lactation aides, the entrepreneur herself is a registered nurse and a lactation consultant. Additionally, she stated that she did her "own study" of the women she knows and found it to be effective.[1]
Boobie Bar has existed for two years and has had gross total sales of $778,000. The entrepreneur claims that 52% of customers come back a second time, including 86% in the last month.
The Boobie Bar is currently testing with Bye Bye Baby but the entrepreneur did not know whether the retailer would re-order or what the sell through is thus far.
This deal aired on Episode 9.17.
Making A Deal
Daymond was interested enough to make an offer of $150,000 for 20% equity and the entrepreneur accepted. This offer bit the value of the company in half, from $1,500,000 to just $750,000.
Notes
- ↑ The Stats Shark kept waiting for Mark to jump all over the lack of health claims given his history with these in the past. Perhaps he did and it was edited out of the show but there was nothing for the viewer to see. Additionally, asking women that the entrepreneur knows is not a "study" as the old saying goes: anecdotal evidence is no evidence at all.