No Deal

Brazyn Life



Brazyn Life is a company from Santa Barbara, CA, started by former professional football player Nate Lawrie that makes a collapsable foam roller for traveling. The product is called the "Morph" foam roller. With the push of a button, the foam roller fold flat for easy transportation.

The company has a patents pending for the method of collapse in the United States, European Union, and in Australia.

The entrepreneur claims that his belief in the benefits of foam rolling stem from a serious injury he sustained while as a player in the NFL. After a necessary surgery, he continued to play for another five years and claims that it was the foam rolling that enabled him to do so.

The Morph costs $26.75 landed and retails for $68. The entrepreneur believes though that costs can be reduced to just $20 per unit. $68 retail, is more expensive than the more typical foam roller price around $40 but the entrepreneur believes he had an edge because of the ability of a person to bring it with them.

Brazyn Life has grossed $50,000 in sales in the month that the deal was filmed. They estimate $2,400,000 in sales within the next twelve months with a 20% profit margin. The company is currently profitable.

This deal aired on Episode 9.06.

Making A Deal

Lori teamed up with guest shark Sara Blakely to make Sara's first ever deal within the tank. Together they offered $25,000 over the asking amount in return for 20% (double) the equity. While the additional money softened the bite a little, the end result was still $1,000,000 off of the original valuation of the company.

Scroll chart to see it all!

Scroll chart to see it all!




View source History What links here

This page was last edited on 3 December 2018, at 12:20.