Online

Companies classified as "online" are typically businesses that could exist on or offline but, in this case are online. They are businesses that have added "through a web platform" to the end of their pitch but aren't really technology companies in that all they have done is move a type of business online that had previously exists offline.

A prime example of this might be Coffee Meets Bagel, an online dating site. Yes, they are using some technology to auto-score matches with other members but this process also existed in an offline form through video dating or other match making type services, albeit not at the same scale. Additionally, just because Pair Eyewear sells through their web portal, this does not make them a technology business.

While most businesses these days maintain a web presence, especially for sales, this category is typically reserved for businesses that cite their web presence as being a key differentiator from other incarnations of their idea, whether this is the case or not.